Program Highlights
The General Business degree is widely recognized by corporations as the most versatile of the various degree plans.
The BBA in General Business has a global business accreditation with ACBSP.
The degree program is offered 100% online.
Career Impact
Students who graduate with this degree are prepared for careers where broad business knowledge and understanding are combined with effective problem-solving skills.
The General Business program is to provide a general business-based curriculum of study designed to educate students in the fundamental business concepts of accounting, economics, finance, management, marketing, business law, statistical analysis, critical thinking, and problem-solving.
Earning Your Degree
Degree Plan Requirements
45hrs
General Education
21hrs
General Electives
54hrs
Business Core & Advanced Business Administration Courses
The mission of the Bachelor of Business Administration in General Business program is to provide a general business-based curriculum of study designed to educate students in the fundamental business concepts of accounting, economics, finance, management, marketing, business law, statistical analysis, critical thinking, and problem-solving. The BBA degree in General Business provides a solid core of general business courses while allowing maximum flexibility in program design to meet career goals. The BBA General Business degree is widely recognized by corporations as the most versatile of the various degree plans. Students who graduate with this degree are prepared for careers where broad business knowledge and understanding are combined with effective problem-solving skills. The degree program is offered through a combination of on-campus and online courses or 100% online.
A graduate with a Bachelor of Business Administration in General Business will be able to:
- Communicate analytically, clearly, and concisely in a variety of business settings.
- Critically analyze business situations and provide appropriate courses of action in business environments.
- Apply and comprehend business concepts and theories in a variety of organizational situations.
- Comprehend and apply appropriate ethical and corporate social responsibility action(s) within an organization and a competitive business landscape.
- Conduct relevant research and construct viable business solutions.
- Integrate various forms of communication to synthesize relevant research in business.
| Requirement | Credit Hours |
|---|---|
| General Education Requirements | 45 hours |
| General Electives - 1000-4000 level courses that do not meet other degree requirements. | 21 hours |
| Major Requirements | 54 hours |
| A. Business Core | |
| Accounting Principles (ACC2111 & ACC2112) | 6 hours |
| Economics Principles (ECO2131 & ECO2132) | 6 hours |
| Finance (3000/4000 level FIN) | 3 hours |
| Marketing (3000/4000 level MKT) | 3 hours |
| BUS3101 Business Law | 3 hours |
| BUS3104 Statistical Analysis I | 3 hours |
| B. Advanced Business Administration Courses | 30 hours |
| Business Admin Electives Selected 3000/4000 level courses from ACC, BUS, ECO, FIN, MGT, MIS and MKT departments. | |
| Total Credit Hours | 120 hours |
| Minimum requirements for a BBA in General Business | |
| Semester hours completed at Amberton University | 33 hours |
| Semester hours completed at the 3000/4000 level | 42 hours |
| Semester hours completed at the 3000/4000 level at Amberton University | 27 hours |
| Semester hours for a degree | 120 hours |
| Minimum cumulative grade point average (GPA) required | 2.0 |
Degree Plan Requirements
45hrs
General Education
21hrs
General Electives
54hrs
Business Core & Advanced Business Administration Courses
Certificate programs can be earned in conjunction with degree programs or as stand-alone programs of study. Students may earn one or more certificates offered by Amberton while pursuing this degree.
View Sample Courses
Sample Courses
General Education Requirements ACC2111 – Principles of Financial Accounting ACC2112 – Principles Of Managerial Accounting ECO2131 – Principles of Macroeconomics ECO2132 – Principles of Microeconomics FIN3137 – Business Finance FIN4250 – Corporate Finance MKT3151 – Marketing Fundamentals MKT3153 – Consumer Behavior MKT4270 – eCommerce & Web Analysis MKT4280 – Digital Advertising & New Media MKT4260 – Digital Marketing Foundations BUS3101 – Business Law BUS3104 – Statistical Analysis I
Bachelor of Business Administration - General Business
Estimate Your Tuition & Fees
