Applied Artificial Intelligence for Business

This course provides students with an in-depth understanding of the ethical use of AI and its application in the business world. Students explore the fundamentals of AI, Big Data, and Machine Learning while learning to implement these technologies to support their organization’s strategy. Key topics include AI in business functions, customer feedback, risk management, and the future of AI in business.

UPON COMPLETION OF THE COURSE, THE STUDENT WILL BE COMPETENT IN:

• Differentiating between AI, Machine Learning, and Big Data.
• Evaluating the effectiveness of AI-driven business strategies.
• Assessing the ethical implications and risks of AI implementation in business.
• Discussing the current applications of AI in business.
• Describing the historical development and key milestones of AI.
• Explaining the types of AI and their applications in business.
• Analyzing business applications across departments.
• Synthesizing customer feedback and market data to enhance AI applications.
• Evaluating the impact of AI on various business functions such as marketing, finance, and operations.
• Presenting AI strategies effectively to stakeholders through well-structured presentations.
• Assessing the future of AI in business.
• Evaluating how Artificial Intelligence (AI)-driven business strategies can be adapted for use in various departments such as marketing, finance, and operations, to drive innovation and efficiency.

ACQUIRED SKILLS  

• Ethical evaluation of AI in business
• Development of AI-driven business strategies
• Application of AI technologies in organizational functions