COM5445
Public Relations
The course examines the messages individuals and organizations send to their respective publics. Public relations is a communication function within the organization which addresses internal and external audiences.
CAVEAT: No graduate credit will be awarded if COM4445 has been successfully completed.
UPON COMPLETION OF THE COURSE, THE STUDENT WILL BE COMPETENT IN:
- Discussing the roles and the functions of Public Relations today.
- Listing and describing the various kinds of research used by the PR professional.
- Exploring how technology affects Public Relations today.
- Researching issues that affect publics utilizing appropriate on-line sources.
- Using research to write effective arguments to target specific audiences.
- Discussing the integral relationships among the audiences.
- Comparing and contrasting the advantages and disadvantages of the various media.
- Selecting appropriate media for a campaign.
- Preparing for a media interview.
- Writing internet, social media, and/or TV announcements for a publicity campaign
- Designing an event which will promote your organization and invite fund raising.
- Discussing the role of senior and upper management in influencing their organization’s internal/external public relations activities.
- Discussing how public relations can affect national and international audiences.
- Describing and giving examples of public relations crises that PR professionals must anticipate.
- Developing a plan to prepare for various crises.
- Suggesting methods for handling public relations crises.
- Designing a strategy for a company or a person with a tainted image.
- Writing material that will help build the image of a client.
- Developing the goal, theme, and publicity for a campaign.
- Exploring the student’s ethics as related to public relations.