Entrepreneurship - Graduate

The graduate certification in Entrepreneurship is ideal for Amberton students who have the desire to start or grow a new business. The curriculum focuses on fundamental entrepreneurial concepts such as effectively identifying market opportunities, defining target markets, understanding economic trends, promoting products and/or services using effective and appropriate marketing tools, developing strategy, and managing personnel. The four-course core curriculum focuses on best practices for entrepreneurs.

Students completing an Entrepreneurship Certification will be able to:

• Understand the skills needed to create, market, and manage a new business venture.
• Understand the processes and procedures of how a small business functions, communicates, and interacts with customers, suppliers, and external companies in day-to-day operations.
• Analyze factors within the internal and external environments, how they impact the organization, and how these factors can be used in creating a competitive advantage.
• Evaluate and understand each of the business functions within a small business (e.g., finance, human resources, legal, management, leadership, strategy, marketing, economics, etc.), and how they integrate to sustain the organization.
• Illustrate the importance of implementing ethical standards and social responsibility within an organization.