The course presents the functions of management in the formulation of strategic policies, goals, objectives, and procedures relative to organizational effectiveness. Topics include theories of strategic planning, internal and external factors in strategic planning, strategic planning relative to goals, forecasting techniques, and analyzing and evaluating change. The course is a capstone integration of all aspects of business that focuses on strategic planning.
PREREQUISITE: Twelve hours of 5000/6000 level BUS, ECO, FIN, MGT, MKT.
UPON COMPLETION OF THE COURSE, THE STUDENT WILL BE COMPETENT IN: