Strategic Management

PREREQUISITE: Twelve hours of 5000/6000 level BUS, ECO, FIN, MGT, MKT.

UPON COMPLETION OF THE COURSE, THE STUDENT WILL BE COMPETENT IN:

• Discussing the major issues associated with gaining acceptance of the strategic planning process.
• Identifying organizational structures that are compatible with stated organizational directions.
• Describing techniques for integrating the functional areas of a business with strategic business units.
• Identifying and analyzing information sources used in the development of a strategic plan.
• Analyzing and evaluating the effectiveness of corporate and business level strategies.
• Evaluating financial ratios and financial statements and their impact on an organization’s operations.
• Evaluating marketing agendas and how it complies with the organization’s strategy.
• Identifying and utilizing organizational internal and external factors (strengths, weaknesses, opportunities, threats), and core competencies to gain a competitive advantage.
• Formulating, implementing, and evaluating strategic plans.
• Understanding the purpose and function of the Mission and Vision statements.
• Recognizing the importance of ethical standards and social responsibility as a core value of an organization.
• Assessing various types of strategies, integration strategies, intensive strategies, diversification strategies and defense strategies faced by organizations today to remain competitive or gain a competitive edge.
• Preparing and delivering a strategic business plan for an actual or hypothetical business or organization.