This course provides students the skills necessary to understand social media and how it impacts the business environment. The course will examine the concepts of social media for support purposes, and then explore how these concepts integrate within businessand industry. A variety of social media topics will be discussed including differentiating the variety and dynamics of social media platforms, distinguishing between one-way and two-way communication, gaining an understanding of corporate leadership commitment to social media, social media measurements, smartphone growth and adoption, and relationship between blogs and marketing. The course will also explore the future of social media, identifying social technographic profiles, strategic development, and expelling social myths.
UPON COMPLETION OF THE COURSE, THE STUDENT WILL BE COMPETENT IN: