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![](https://amberton.edu/wp-content/uploads/2024/03/image-land.webp)
The course presents the major theories of persuasion and helps students apply them. Key topic areas include credibility, motivation, social campaigns, manipulation, and audience analysis, and adaptation.
CAVEAT: No graduate credit will be awarded if COM4405 has been successfully completed.
UPON COMPLETION OF THE COURSE, THE STUDENT WILL BE COMPETENT IN: