MKT5270
eCommerce & Web Analysis
This course, E-Commerce & Web Analysis, deals with the emerging field of electronic commerce. The emphasis of the course is to examine the field of e-commerce as a whole while tying in key business functions of operations, marketing, supply chain, and finance that support this digital business model. The course covers economic and technological foundations, infrastructure, and the main technologies employed, as well as the various business strategies being used for electronic commerce (both business-to-consumer and business-to-business).
UPON COMPLETION OF THE COURSE, THE STUDENT WILL BE COMPETENT:
- Examining the various dynamics in the ecommerce industry that affect digital strategy.
- Analyzing ecommerce website methods, design, and customer experiences.
- Evaluating digital business market opportunities and competitive advantages in ecommerce.
- Distinguishing best practices in various business discipline functions & value chain that support ecommerce, including finance, supply chain, operations, marketing, customer service, and others.
- Analyzing the framework of ecommerce strategy planning & execution.
- Synthesizing the role of online customer behavior in ecommerce strategy.
- Composing an ecommerce project to reinforce applied learning in the context of the ecommerce industry.
- Explaining the key factors of how ecommerce supports overall organizational strategy.
- Critiquing existing ecommerce websites strategies & case studies.
- Formulating perspectives on the future of ecommerce business & strategy.
- Understanding and evaluating the ethical impact and implications of various aspects of ecommerce in modern organizations.