This course focuses on the varied tools, technologies. concepts, and techniques that drive digital media and advertising. An overview of the economic, political, legal, and cultural impacts Digital Advertising & New Media have on modern organizations. This course expands on the various types of media in digital marketing: Owned, Earned, and Paid. Each of these advertising types will be examined along with an investigation of best practices and their application to digital marketing strategy. A focus on various advertising channels including display ads, paid search, social media, blogging, and other media channels will be evaluated.
UPON COMPLETION OF THE COURSE, THE STUDENT WILL BE COMPETENT: