Competitive Business Analysis

UPON COMPLETION OF THE COURSE, THE STUDENT WILL BE COMPETENT IN:

• Analyzing the variables that influence demand and their economic and marketing significance for competitive strategy.
• Interpreting the relationship between the demand function and the various revenue relationships of a firm and distinguishing revenue relationships in terms of market structure.
• Applying research techniques and data sources to analyze competitors within an industry.
• Comparing the link between price changes, elasticity of demand, and changes in total revenue.
• Identifying the market structures of perfect competition, monopolistic competition, oligopoly, and monopoly.
• Evaluating the overall pricing objectives of firms which may be demand based, cost based or competition based.
• Interpreting the economic and marketing significance of various pricing practices such as price discrimination, target return pricing, penetration pricing, product line pricing, and the market conditions favoring such strategies.
• Applying a specified model to assess the essence and degree of competition within an industry.
• Evaluating the use of competitive strategy to create a competitive advantage for a firm.
• Comparing the effects of economies of scale on market entry and pricing strategies.
• Evaluating the economic impact of prosperity, recession, scarcity, and stagflation on marketing decisions.
• Analyzing the influence of industry structure on competitive marketing strategies.
• Identifying the effects of price, promotion, product, and distribution on demand.
• Understanding how company objectives should lead to marketing objectives.
• Understanding the different channels of distribution: manufacturing, wholesaling, retailing, internet sellers.