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Written by Dr. Kyle Allison

Digital Marketing Certificate Informational

stolen shot of a student happily studying while looking at her laptop

In today’s fast-paced digital landscape, where businesses are constantly vying for online visibility and consumer attention, having a strong grasp of digital marketing is crucial for career advancement and business success.

 

Get Hands On Experience!

One of the most effective ways to validate your expertise in this field is by earning a digital marketing certificate. Amberton University offers both an undergraduate and graduate level certification. With built in certifications into the program such as Google Analytics 4 and HubSpot Digital Advertising and others, you get hands on experience with leading digital marketing tools, applications, content and more.

 

How to Thrive in the Digital Marketing Arena

First and foremost, a digital marketing certificate provides you with the knowledge and skills needed to thrive in the digital marketing arena. You’ll gain insights into various aspects of digital marketing, including search engine optimization (SEO), social media marketing, email marketing, content marketing, and analytics. This comprehensive understanding empowers you to create and implement strategic digital marketing campaigns that can drive tangible results for businesses. Moreover, digital marketing is an ever-evolving field, and earning a certificate demonstrates your commitment to staying up-to-date with the latest trends and technologies, making you a valuable asset to employers or clients.

 

The Future of Digital Marketing

In fact, ZipRecruiter.com (2023) states, “The job outlook for digital marketing professionals is slightly better than the average profession. According to the Bureau of Labor Statistics, job demand in the overall field of marketing should increase by 10% by 2026. That increase is above the average for all careers.”  With such an in demand field, the needs of the workplace for trained and skilled digital marketers is vast! So check out the Amberton University certifications in Digital Marketing today!

 

About the Author

Dr. Kyle Allison is a an adjunct business instructor at Amberton University. He is passionate about building effective business strategies in digital marketing that drive customer engagement & brand equity. Dr. Allison is an executive in industry, but also enjoys sharing his knowledge and expertise with the Amberton students.

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